Wishbone Farms
The packaging functions both as a carrying case and also as a hanging plant display by simply removing the perforated panels in the front and back. Instead of buying seeds separately, they are embedded in the removable paper tray that holds a small pot already pre-filled with dirt. Printed on this tray are instructions on how to get your seed paper planted and then how to transform the carrying case into a hanging display. I created an original handwritten font to use for the brand’s logotype and throughout the packaging to give it a home-grown and hand-crafted feel. The natural colors of the materials are meant to lend to the eco-friendly qualities of the package, with a pop of color from the watercolor illustrations.
PACKAGING
BRANDING
ILLUSTRATION
Mission of Mindfulness
Wishbone Farms was created as an innovative and sustainable product with a mission to spread happiness and mindfulness to all. The packaging is not only sustainable but also designed to engage the consumer by giving them a chance to get their hands a little dirty, while simultaneously clearing their mind and bringing them into a more present mindset. In fact, research has shown that gardening can have positive effects on our mental health reducing stress, depression, anxiety, and much more.
