The goal of this redesign was not only to revamp the graphics and create a system that would ultimately help with order efficiency.

The designs initially proposed by the advertising agency David & Goliath, albeit bold and exciting, weren’t entirely feasible from a financial or print production standpoint. It was my job to figure out how to amend these designs and work with the packaging vendors to make sure everything was ready for press when the time came.

The Operations team wanted to test wrap several products on the menu, but since it was too costly to print samples this early in the process, I devised a creative workaround. Using tracing paper, which had a similar consistency as the actual wraps, I made rough mockups to help us find the right size and placement of the final elements.

This round of testing ensured the quadrant graphics were still clearly visible and identifiable once a sandwich was wrapped in the packaging. After reviewing this example above, we felt that the quadrant graphics needed to cover more surface area. At the same time, we still needed to be mindful of the amount of ink being used to stay on budget and ensure the new ingredient icons were large enough to print clearly on press.

At this stage, I was working on finalizing the designs and working with the packaging vendors to ensure everything would run smoothly once we went to press. I had found a happy medium with the ink usage so that each quadrant had more color/graphics and simplified and boldened some ingredient icons to avoid filling in on press. We were now ready for one last round of testing!

Before we were ready to have the final printing plates made, the Operations team wanted one more set of test wraps to try out. Working with the vendors, we were able to come up with a cost-effective solution by having them print samples on a vellum material on an office-grade laser printer.