This was a full-suite packaging redesign that not only focused on complementing the brand’s new look and feel, but also improve operational issues related to order assembly. Ultimately, this new packaging strategy helped to streamline order accuracy and efficiency in Jack in the Box restaurants through a simple, yet effective, use of color, pattern, and iconography.

Even during the design and production process we came across challenges, such as procuring cost-effective samples that the R&D and Operations teams could test with. I was able to come up with a budget friendly solution using tracing paper, and eventually vellum copies from the printer, to allow the cross-functional teams to test using a substrate similar to the final packaging.